To promote the launch of the new website and social networks of Newark-based property letting firm Let It, we produced a press release, showcasing the new design to the local media. The challenge in this situation was to find a news worthy angle for a re-branding as often corporate news fails to get coverage. Our talented PR team, managed to create and intriguing story, that not not only gained a place in the paper, but also a photo paired with it.
The new marketing approach we created for Let It incorporates traditional methods with the ever important social media sites such as Facebook and Twitter. With the introduction of these sites to the firm, Let It are setting trends for similar firms. The article will be great promotion for their brand, the new website and their various communication outlets.
Here at Xposure we believe that having an online presence is extremely important, websites are a given for businesses and now, more than ever businesses should use social networks to optimize their reach to their audience. Sites such as Twitter and Facebook, open up a new realm of communication for businesses and their audience, giving a forum for direct interaction which has never existed before.